Here is an instructographic on ‘How to create your own snowglobes’:ĭesigning infographics is a creative process. Here is a highly interactive infographic from The New York Times that depicts a plane crashing into a residential building:Īn emerging type of infographic is an ‘instructographic’ – a graphic used to represent step-by-step instructions on how to make something. Static infographics are used both for print purposes as well as for online uses, whereas interactive ones are used exclusively for online viewing. Infographics can be basically classified as Static or Interactive. When, where, and how did we start using infographics? How have they transformed through years from cave paintings to the present highly intuitive format? Here is a neat infographic that depicts the fascinating story of this evolution – a journey that touches upon interesting stages or periods, great influencers (such as Florence Nightingale), inspiring purposes, tools, etc. In fact, infographics have their roots in the cave paintings of pre-historic times, which were used for storytelling. This is a not a newly invented communication tool. Here is an example (designed by Jack Hagley) of one such infographic (on ‘the odds that you exist today!) that has gone viral: There are even ones that have gone viral over social networking sites! Social media platforms play a key role in popularizing infographics by people sharing these with their network. Today, web-based development tools have made infographics highly effective and engaging by allowing us to include interactivity, animations, rich graphics, and multimedia. There are many creative ones that lead us to an immersive experience even! Here is one such example from the British Broadcasting Corporation (BBC) on the Secret Lives of Cats:īBC captured the data to uncover the secret lives of cats using GPS trackers and collar ‘cat cams’! If you are curious to know the secrets of its making, here is the link: A good infographic will be intuitive, neat, and may even include a touch of humor. There are broadly five types of visualization categories in infographics: time-series data, statistical distributions, maps, hierarchies, and networking.Īs a powerful medium to tell stories with data, infographics also allow us to present data in extremely imaginative ways. Infographic design involves Data Visualization and Information Design. Here is an interesting infographic that explains what an infographic is, from visual.ly – an infographic sharing community: Infographics help transform raw data and data sets that are complex to comprehend into intuitive and powerful visual formats (such as maps, charts, graphs, flow diagrams, tables, etc.) It is one of the best ways to present or convey complex information – both qualitative and quantitative – quickly and clearly. Infographics stand for ‘information through graphics’. The ability to communicate effectively using data visualization techniques such as infographics has become a very important skill in today’s world. However, a simple picture may not be effective for conveying highly complex data, data sets, or information such as the ones below:įor these kinds of highly ‘data-centric’ scenarios, ‘infographics’ is the ideal solution. A picture has the power to break down the barriers of languages and cultures while communicating information. At least 65 percent of us do, according to research reports! The saying ‘A picture is worth a thousand words’ holds good for written textual information. We are built to consume information visually. “Simplicity is the ultimate form of sophistication.” ~ Leonardo da Vinci INTRODUCTION
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